Jeff Campbell
Strategic Partnerships Leader | GTM Architect | Former Head of Sales & Partnerships, Cart.com
Let’s Build Something Together Download Resume
Strategic Partnerships Leader | GTM Architect | Former Head of Sales & Partnerships, Cart.com
Let’s Build Something Together Download ResumeI was a Senior Account Executive at Capital One, working on the AmeriCommerce platform during its ownership. For three years, we operated with the backing of a full sales team and the structure of a Fortune 100 company.
Then Capital One sold AmeriCommerce.
What remained was a lean but committed core: myself, the last AE, Ed Sturrock, our trusted CEO, Jack Cravy, our VP of Operations, a talented group of developers, and a small but mighty support team. We were scrappy, focused, and determined to rebuild.
There was no CRM. No sales pipeline. No playbook. So I built it. I rebuilt our Salesforce instance from scratch to automate workflows, assign leads, and create visibility across the team.
At the same time, I wasn’t just selling, I was forging partnerships with companies like PayPal, Affirm, ShipStation, and TaxCloud. I worked directly with their teams to strengthen integrations, negotiate terms, and build co-marketing motions that actually drove revenue.
That’s when I realized: the fastest way to grow wasn’t just more calls or more emails, it was building the right relationships and systems to scale.
As Sales & Partnerships Manager at AmeriCommerce, I owned the entire go-to-market motion, leading inbound and outbound sales while simultaneously building a partner ecosystem that reinforced our revenue strategy.
I rebuilt our Salesforce instance from the ground up, introducing lead routing, pipeline visibility, and automated workflows that supported faster response times and higher conversion rates.
At the same time, I developed partnerships with companies like Signifyd, Afterpay, Avalara, and Klarna, strengthening integrations, co-marketing, and monetized relationships. These partners not only increased product value — they also became a growing source of referral business.
This dual engine of sales and partnerships helped us grow a niche platform into a highly competitive offering, and contributed directly to year-over-year revenue gains.
When AmeriCommerce was acquired by Cart.com, I joined as one of its earliest team members, stepping in as Sales Manager for the Storefront division while the company was still under 50 employees.
Between 2021 and 2024, I was promoted twice, first to Senior Partner Manager, then to Director of Strategic Partnerships & Business Development, as Cart.com scaled to over 1,000 employees and raised significant funding.
I helped build the partnerships function from scratch, collaborating with legal, sales, and marketing to create frameworks that were repeatable and revenue-focused. We signed and scaled partner relationships with Discover, Klaviyo, Coinbase, Attentive, and ShipperHQ — building co-sell, co-market, and enablement plays that helped fuel our rapid customer acquisition. These partnerships became a meaningful driver of our pipeline and brand credibility as we grew.
I was also one of the go-to leaders for onboarding and cross-team collaboration, helping train new hires, support exec alignment, and champion our core values as a founding member of the Culture Committee.
By the end of my time, I was leading all partnerships and sales efforts for the eCommerce division, trusted not just to close deals, but to build the strategy around them.
After Cart.com, I wanted something different. Not another big rocketship, but a return to the earliest stages—the kind of environment where you're back in the trenches, building from scratch.
That’s what led me to ProperSKU.
I joined as Director of Partnerships, stepping into a founder-led company with a powerful vision and a product that could transform how 3PLs manage their operations. There were no legacy processes, no existing partner playbooks—just an opportunity to build something meaningful.
From day one, I've focused on identifying and onboarding logistics providers that could benefit from our unified product operations platform. But more than that, I focused on creating a framework for long-term partnership success: aligning product, sales, and implementation to create a seamless partner experience and a real revenue engine.
At ProperSKU, I’m not just signing partners—I’m building an ecosystem that scales with us.
“Jeff was instrumental in launching our sales and partner teams across multiple companies. His strategic thinking, problem-solving, and ability to build repeatable systems made him an invaluable asset to both AmeriCommerce and Cart.com.”
— Ed Sturrock, CEO, AmeriCommerce / CTO, Cart.com“Jeff has a commitment to deliver results with both partners and customers — always with integrity and empathy. He’s technically sharp and genuinely great to work with.”
— Scott Staupe, VP of Alliances, RELEX Solutions“Jeff has deep expertise in commerce platforms and integrations. He’s a strong team player who knows how to translate technical knowledge into real partner solutions.”
— Jordan Donahue, Field Partner Sales Manager, Adobe“Jeff helped scale our PayPal partnership and led the GTM work with Attentive — two highly complex, cross-functional initiatives. He bridges technical and commercial strategy like few others can.”
— Laura Colagrande, Enterprise Partnerships, Bloomreach“Jeff has strong technical acumen and deep eCommerce knowledge. He consistently went above and beyond — offering creative solutions and connecting people with the right partners.”
— Ian Leslie, Senior Director, Pipe17“Jeff is an informed consultant more than a salesman — a rare talent who listens, guides, and delivers. His insights and customer-first mindset make him an asset to any team.”
— Lance LaRue, President, 5 Under Golf (formerly with Capital One)“Jeff is as hardworking as they come and extremely intelligent in his approach to both sales and partnerships. He dives into the details, communicates up effectively, and any company would be lucky to have him.”
— Jack Cravy, VP, Cart.com"I don’t believe in siloed growth. I believe in scalable systems powered by people."
I’m always open to conversations that align with my passion for partnerships, growth, and building scalable systems. If you’re a founder, operator, or leader looking to connect around strategy, go-to-market alignment, or building a partner ecosystem that actually drives revenue — let’s talk.
Because great things happen when builders get in the same room.
Use the form below or email me directly @ [email protected].